URSA is a high-end digital cinema camera designed specifically for the production of feature films, documentaries and news gathering. It is the world's first camera to allow users to upgrade their image sensor and lens mount, extending its life as technology evolves. A quarter of the cost of similar products at $6000, it puts an entire suite of professional film production equipment with reach of independent filmmakers.

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Blackmagic Design

Simon Kidd

2014/04/07

549,000Yen

Rapid technology growth has seen higher resolution image sensors emerge almost every year. New cameras based on fixed, inflexible platforms quickly become obsolete, despite offering cutting edge technology on launch. URSA's versatile architecture lets users upgrade lens mount and sensor, ensuring the camera evolves on pace with new technology, prolonging its life and safeguarding user investment.

To design a high-end digital film camera immune to obsolescence caused by rapidly evolving image sensor technology to deliver real, lasting value for users.

URSA is a professional tool with an uncompromising aesthetic driven by performance and reliability, inspiring confidence in demanding production environments. Typified by interlocking panels, distinctive shadow gaps and exposed fixings, it deliberately reflects the potential of URSAs modular format, and reinforces the user's ability to remove sub-assemblies for upgrading as technology evolves.

Blackmagic Design's core value is to empower creative people with accessible technology. Typical high-end cinema cameras are expensive, bulky and complex. At $6000, URSA is the first affordable way of creating professional content, delivering feature-film quality Ultra HD images, future-proof architecture and fully integrated set of production tools at a level accessible to independent filmmakers.

URSA is the world's first camera to allow users to easily upgrade lens mounts and image sensors. This was achieved by isolating complex optical elements within a removable turret module containing the image sensor, lens mount and lens control connections. Electronically and thermally coupled to the main body, the turret can be easily disengaged by removing four fasteners. The unique, interchangeable turret module also offers filmmakers the freedom to choose their preferred lens mount platform, with industry standard PL lens mount and EF lens mount options. This means that whether they are utilising industry leading cinema optics or inexpensive consumer lenses common to DSLR cameras, users can leverage the incredible image quality, and state of the art image processing available in URSA.

Dimensions: 12.6 Inches (L) x 6 Inches (W) x 8.8 Inches (H) Weight: 9.9lb