G Mark usage fee
Applicants can use G Mark for one year after paying the G Mark usage fee, and when they need to continue using after the expiration date, they need to apply again. In addition, the organizer provides various discounts.
1 Fee schedule (one year）
The usage fee is based on the sales price of the awarded work. However, for works that do not have a sales price, such as civil construction, websites, and business models, the usage fee is determined based on the total cost of the project. In addition, when there is a range of fluctuation in the sales price (open price is taken as the price at the time of application), the average value is taken.
Less than 500,000 JPY
500,000 JPY to less than 5 million JPY
5 million JPY or more
Total Project Cost*
Less than 500 million JPY
500 million JPY to less than 5 billion JPY
5 billion JPY or more
*If there is no retail price, please refer to the total project cost.
No charge for public institutions
If the winner is a government organization, such as the national or a local government, or an educational corporation, medical corporation, religious corporation, or public interest incorporated foundation/association authorized or accredited by the national or a local government, or a public institution or association, such as a non-profit organization, the G Mark usage fee shall be waived. However, a corporation (third-sector company) jointly established by a government organization and the private sector is excluded. For overseas winners established in the same forms as mentioned above, the organizer makes a judgment according to the regulation.
Discounts for small and medium-sized enterprises
If the winner is an "individual" or a small and medium-sized enterprise specified in the Small and Medium-sized Enterprise Basic Act, the G Mark license fee shall be reduced by 50%. This definition shall apply mutatis mutandis if the winner is a foreign corporation. Nonetheless, discount offers are not available to a "small and medium-sized enterprise under the effective control of a large enterprise", such as a subsidiary of a large corporation.
Criteria for a "small and medium-sized enterprise under the effective control of a large enterprise"
In case a corporation falls under any of the following three scenarios, it shall be considered such a small or medium-sized enterprise:
A corporation for which the total number of issued shares or more than half of the investments belongs to the same large corporation
A corporation for which the total number of issued shares or more than two-thirds of the investments belongs to multiple large corporations
A corporation for which more than half of the total number of officers serve concurrently as officers and staff members of a large company
Discount for application for the initial four years when payment is made as a one-time lump sum
For an application for the initial four years made with a one-time payment within the award year, the usage fee shall be reduced by 25%. This discount represents a substantial saving for prolonged use of the G Mark, such as industrial machinery and long-selling products.
Discount after the fifth year/free of charge after the tenth year
The usage fee for an awarded work from the fifth year onward after the initial award year shall be reduced by 50%. Furthermore, the usage fee shall be waived for an awarded work from the tenth year onward after the initial award year, and for a work winning the LONG LIFE DESIGN AWARD.
Free G Mark usage during the award PR period
All winners may use the G Mark, free of charge, for the award PR period from the announcement of the winners in the given year. The awarded PR period in 2022 will start on October 7 and end on November 6. The organizer may, from time to time, set up free usage periods in addition to the period above.
Exemption for the purpose of supporting disaster prevention and recovery
In order to support natural disaster prevention and post-disaster recovery, winners who receive the 2021 GOOD FOCUS AWARD [Disaster Prevention & Recovery Design] can apply for one year of free use of G Mark until March 31, 2024.
Notes on various discounts
The "discount after the fifth year/free of charge after the tenth year" will be calculated based on the date on which the "G Mark License Application" was submitted.
The first year of the award refers to the period between the date of the award announcement of the award in the given year and the date of the announcement in the following year. For purposes of counting years, years will be added consecutively every year on the date of the award announcement.
After the award PR period, the award winners are required to apply and pay for continued use.