
GOOD DESIGN AWARD
An only comprehensive design evaluation and promotion mechanism in Japan.
Together with G Mark, it has been recognized by a wide range of people for more than 60 years,
and has continued its activities to make people's lives and society better through design.
Founded in
1957
~
Total awards
Approx.
50,000
items
Awareness rate in Japan
83.6
%
What is GOOD DESIGN?
What kind of design is considered GOOD by the GOOD DESIGN AWARD?
It is not just the beauty of an object,
but the ability to make people, society,
and the future more well-off.
Screening perspectives for GOOD DESIGN AWARD
Human perspective
Usability, friendliness User sympathy
Industrial perspective
New technology, new material ingenuity Creation of a new business
Social perspective
Creation of new cultures Realization of the sustainable society
Time perspective
Medium and long-term perspectives New value, sustainability
That's what "GOOD DESIGN" is all about!

A vacuum cleaner that questions "beauty"
Evaluation points
A vacuum cleaner that focuses on the "diversity of beauty" and "the way living appliances should exist in an era when they must coexist with recycled materials.

A new disability certificate that focuses on the perspective of people with disabilities
Evaluation points
Eliminate the burden on disability certificate users and those around them, and promote their positive actions.
