GOOD DESIGN AWARD
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GOOD DESIGN AWARD

An only comprehensive design evaluation and promotion mechanism in Japan. Together with G Mark, it has been recognized by a wide range of people for more than 60 years, and has continued its activities to make people's lives and society better through design.
Gマーク賞ロゴ

Founded in

1957

~

Total awards

Approx.

50,000

items

Awareness rate in Japan

83.6

%

Invisible and tangible, all "design"
The expansion of the design field means the expansion of design possibilities. GOOD DESIGN AWARD considers everything as "design" as long as it is constructed to achieve an ideal or a purpose, whether tangible or intangible.
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What is GOOD DESIGN?
What kind of design is considered GOOD by the GOOD DESIGN AWARD? It is not just the beauty of an object, but the ability to make people, society, and the future more well-off.

Screening perspectives for GOOD DESIGN AWARD

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Human perspective

Usability, friendliness User sympathy

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Industrial perspective

New technology, new material ingenuity Creation of a new business

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Social perspective

Creation of new cultures Realization of the sustainable society

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Time perspective

Medium and long-term perspectives New value, sustainability

That's what "GOOD DESIGN" is all about!

22G050299

A vacuum cleaner that questions "beauty"

Evaluation points

A vacuum cleaner that focuses on the "diversity of beauty" and "the way living appliances should exist in an era when they must coexist with recycled materials.

22G181316

A new disability certificate that focuses on the perspective of people with disabilities

Evaluation points

Eliminate the burden on disability certificate users and those around them, and promote their positive actions.

22G161241

Public design that democratizes the process

Evaluation points

A park regeneration project that begins with local citizens and the formation of communities. It balances public and commercial aspects and stimulates local regeneration.

Feedback from the winners

(From the 2022 survey)

Motivation for application

*The following are the top three answers

Increase the visibility of products and services

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Increase corporate value

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Receive a third-party evaluation of design

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Effects of winning the award

*The following are the top three answers

Increase the popularity

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Increase the motivation of the related people

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Increase the credibility with the customers and business partners

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Increased status in the industry

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Got the opportunity to cooperate with large department stores

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Easier access to loans from banks

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Opened the way for OEM

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Recruitment became easier

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Process for GOOD DESIGN AWARD

Application period

April 4, 13:00 ~ May 24, 13:00 JST

Award announcement

October 5

Award promotion starts from this day

1st screening

Early April ~ Late June

Application period ~ Notification of the 1st screening result

2nd screening

Late June ~ Mid-August

2nd screening information registration ~ Notification of the 2nd screening result

Preparation for the award announcement

Mid-August ~ Early October

Release information, exhibition information registration ~ Award announcement

Award PR

Early October ~ March of the following year

GOOD DESIGN EXHIBITION and yearbook publication

Q&A

FAQ

Why choose the GOOD DESIGN AWARD?

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Tokyo Midtown Design HubGOOD DESIGN STOREGOOD DESIGN MARUNOUCHI

Good Design Award is operated by Japan Institute of Design Promotion.