GOOD DESIGN AWARD
An only comprehensive design evaluation and promotion mechanism in Japan.
Together with G Mark, it has been recognized by a wide range of people for more than 60 years,
and has continued its activities to make people's lives and society better through design.
Founded in
1957
~
Total awards
Approx.
50,000
items
Awareness rate in Japan
83.6
%
What is GOOD DESIGN?
What kind of design is considered GOOD by the GOOD DESIGN AWARD?
It is not just the beauty of an object,
but the ability to make people, society,
and the future more well-off.
Screening perspectives for GOOD DESIGN AWARD
Human perspective
Usability, friendliness User sympathy
Industrial perspective
New technology, new material ingenuity Creation of a new business
Social perspective
Creation of new cultures Realization of the sustainable society
Time perspective
Medium and long-term perspectives New value, sustainability
That's what "GOOD DESIGN" is all about!
Designs for expanded living with new ideas
Evaluation points
A liquid butter that reverses the traditional idea that butter is solid. As the product name indicates, it is instant and easy to use. Not only can be used in scenarios where it has been difficult to use butter in the past, but also can be expanded for use with the user's creativity.
A system to combine “enjoyment” and “social contribution”
Evaluation points
Through this system, consumers can not only buy products that are about to expire at a low price, but also participate in social contribution activities from multiple perspectives, such as reducing food waste, donating to environmental protection, and organizing agricultural experiences for students.
New standard for updating more than 100 years of history
Evaluation points
At a time when social problem-solving designs are in the spotlight, it cleverly proposes new possibilities for stationery that was born more than 100 years ago.
Feedback from the winners
(From the 2023 survey)
Motivation for application
* The following are the top three answers
Increase the visibility of products and services
![[graph]応募動機1/3 2024](https://images.ctfassets.net/5md7dhlbngv9/5Qfv5XQZFg0MjMuK5CTRAv/8a1d703140e95384c108b3a6cd71e71b/img_sec0101.svg?){kind=small}
Increase corporate value
![[graph]応募動機2/3 2024](https://images.ctfassets.net/5md7dhlbngv9/3os7t52KLO225OH6vXC0RX/a9d8879554795b4de945a6955c29aa65/img_sec0102.svg?){kind=small}
Receive a third-party evaluation of design
![[graph]応募動機3/3 2024](https://images.ctfassets.net/5md7dhlbngv9/7usjsMmvdQEVSLNwzeFJFu/770c911999f66a56fdde91ab15548162/img_sec0103.svg?){kind=small}
Effects of winning the award
*The following are the top three answers
Increase the popularity
![[graph]受賞後の効果1/3 2024](https://images.ctfassets.net/5md7dhlbngv9/2ORyCAUwuiRTrS9QM2VzSD/6633fcf3c10766a917de05529601c378/img_sec0104.svg?){kind=small}
Increase the motivation of the related people
![[graph]受賞後の効果2/3 2024](https://images.ctfassets.net/5md7dhlbngv9/7d17HP5Iiey9Q7wQvaBJoF/cd3d628b21981953bf165442197f53b2/img_sec0105.svg?){kind=small}
Increase the credibility with the customers and business partners
![[graph]受賞後の効果3/3 2024](https://images.ctfassets.net/5md7dhlbngv9/3YdgBFsv6TJyQecmBMmy5z/2d564260343e0142c7c9827605511830/img_sec0106.svg?){kind=small}
Got several media coverage
Good interactions were made with the new client heads
Increased the impact of the design both within and outside the company
Obtained more orders from networks and partners
Recruitment became easier
Process for GOOD DESIGN AWARD
Application period
Award announcement
Application & 1st screening
Early April ~ Late June
Application period ~ Notification of the 1st screening result
2nd screening
Early July ~ Late August
2nd screening information registration ~ Notification of the 2nd screening result
Preparation for award announcement
Late August ~ Mid October
Release Information exhibition information registration ~ Award announcement
Award PR
Mid October ~ March of the following year
GOOD DESIGN EXHIBITION and yearbook publication
Q&A
FAQ
Why choose the GOOD DESIGN AWARD?
