GOOD DESIGN AWARD
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GOOD DESIGN AWARD

An only comprehensive design evaluation and promotion mechanism in Japan. Together with G Mark, it has been recognized by a wide range of people for more than 60 years, and has continued its activities to make people's lives and society better through design.
Gマーク賞ロゴ

Founded in

1957

~

Total awards

Approx.

50,000

items

Awareness rate in Japan

83.6

%

Invisible and tangible, all "design"
The expansion of the design field means the expansion of design possibilities. GOOD DESIGN AWARD considers everything as "design" as long as it is constructed to achieve an ideal or a purpose, whether tangible or intangible.
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What is GOOD DESIGN?
What kind of design is considered GOOD by the GOOD DESIGN AWARD? It is not just the beauty of an object, but the ability to make people, society, and the future more well-off.

Screening perspectives for GOOD DESIGN AWARD

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Human perspective

Usability, friendliness User sympathy

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Industrial perspective

New technology, new material ingenuity Creation of a new business

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Social perspective

Creation of new cultures Realization of the sustainable society

time-point

Time perspective

Medium and long-term perspectives New value, sustainability

That's what "GOOD DESIGN" is all about!

23G040173 かける本バター for What is GDA 2024

Designs for expanded living with new ideas

Evaluation points

A liquid butter that reverses the traditional idea that butter is solid. As the product name indicates, it is instant and easy to use. Not only can be used in scenarios where it has been difficult to use butter in the past, but also can be expanded for use with the user's creativity.

23G171304 スマートなダブルクリップ for What is GDA 2024

A system to combine “enjoyment” and “social contribution”

Evaluation points

Through this system, consumers can not only buy products that are about to expire at a low price, but also participate in social contribution activities from multiple perspectives, such as reducing food waste, donating to environmental protection, and organizing agricultural experiences for students.

23G030120 スマートなダブルクリップ for What is GDA 2024

New standard for updating more than 100 years of history

Evaluation points

At a time when social problem-solving designs are in the spotlight, it cleverly proposes new possibilities for stationery that was born more than 100 years ago.

Feedback from the winners

(From the 2023 survey)

Motivation for application

* The following are the top three answers

Increase the visibility of products and services

[graph]応募動機1/3 2024

Increase corporate value

[graph]応募動機2/3 2024

Receive a third-party evaluation of design

[graph]応募動機3/3 2024

Effects of winning the award

*The following are the top three answers

Increase the popularity

[graph]受賞後の効果1/3 2024

Increase the motivation of the related people

[graph]受賞後の効果2/3 2024

Increase the credibility with the customers and business partners

[graph]受賞後の効果3/3 2024

Got several media coverage

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Good interactions were made with the new client heads

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Increased the impact of the design both within and outside the company

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Obtained more orders from networks and partners

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Recruitment became easier

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Process for GOOD DESIGN AWARD

Application period

April 1, 2024 13:00JST ~ May 27, 2024 15:00JST

Award announcement

October 16, 2024

Award promotion starts from this day

Application & 1st screening

Early April ~ Late June

Application period ~ Notification of the 1st screening result

2nd screening

Early July ~ Late August

2nd screening information registration ~ Notification of the 2nd screening result

Preparation for award announcement

Late August ~ Mid October

Release Information exhibition information registration ~ Award announcement

Award PR

Mid October ~ March of the following year

GOOD DESIGN EXHIBITION and yearbook publication

Q&A

FAQ

Why choose the GOOD DESIGN AWARD?

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Tokyo Midtown Design HubGOOD DESIGN STOREGOOD DESIGN MARUNOUCHI

Good Design Award is operated by Japan Institute of Design Promotion.