Gallery
2022
GOOD DESIGN AWARD
Hearhere World Music Festival
Hearhere World Music Festival (Hengchun Peninsula, Taiwan)
分類タグ
Activity
Companies
Business Owner
Pingtung County Government
Award No.
22G191440
Outline
Hearhere World Music Festival is a platform to promote the local traditional folk music in Hengchun Peninsula, to introduce new music elements from all around the world and to inspire the fusion of the two. It involves local communities and schools in the performances to create bonding and cultural identity through music and art.
* Text may be generated using the automatic translation service DeepL.
Points of design
- The purpose is to preserve and promote the local traditional folk music by making it relevant again.
- We invite professional musicians and artists of different genres to propagate art fusion.
- We shape the cultural identity and create bonding and coordination amongst the local communities.
Producer
Pingtung County Government
Director
Lin Chin-Yuan, Executive div., Lishan Eco Company + CHANG, YEN-CHIEH, Production div./Hsieh Hsu Feng Yu ,Music div., Launcher Lab
Designer
Lin Chin-Yuan, CHANG YEN-CHIEH, Hsieh Hsu Feng Yu , Ofelia Yang, Ko Chiao Huang, Lee Yi-Hui, Yiwen Lin, and Lin Hui-Chi
More information
Launched
2018/10/20
Location
Hengchun Peninsula , Taiwan
Background
Hengchun Peninsula has historically been home to multiple ethnic groups. Singing was one of the ways for them to entertain and to bring people together. The songs they sing constitute records of the evolutionary changes and collective consciousness of the groups throughout different eras. Modernization of late 20th century kickstarted an acceleration of social change in Taiwan, resulting in a rapid growth of urban populations. Life at the countryside became less favorable as it was considered poor and undeveloped. The younger generation prefers urban life-oriented tunes to traditional folk tunes which they may associate with negative social image. As the younger generations changed their lifestyle, this change began to phase-out the folk music from people’s lives.
History and Achievements
The goal of the festival is to preserve the traditional folk music which celebrates the diversity of local culture and to foster cultural identity. The festival consists of four elements: 1) Folk music singing contest - encourages local students to learn local folk music; 2) Concert featuring professional musicians and local traditional folk singers. We invite mainstream singers of various genres to collaborate with local traditional singers to make new arrangements to the old folk songs; 3) Theatre play to present the life stories of people in the past for the younger generation to understand the social background of their ancestors; 4) International world music artists demonstrate and open dialogue about how they fuse their ethnic voice with pop culture to make their music heard.
Specification
user target: People who enjoy folk music and culture / Platform: social media and word of mouth
Where can I purchase it?
Where can I see it?
https://www.facebook.com/folkerisland
* The information provided is current at the time of the award and may differ from the information available today.
Jury's Evaluation
Jury members
飯石 藍岩佐 十良田中 元子水口 克夫山阪 佳彦
Evaluation Comments
The traditional folk music festival in the Hengchun Peninsula of Taiwan, where many ethnic groups live, was renewed in 2018. The host organization was unified. And the festival reached its present form to get nearly 50,000 participants together. This is a cultural festival not only to showcase the history, but also for people including youth and children to actively enjoy through the participation of various artists.
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