受賞ギャラリー
2018
グッドデザイン賞
City Brand Management
The Red Stool Travel Club of Tainan
分類タグ
取り組み
事業主体名
Tourism Bureau of Tainan City Government
受賞番号
18G161267
受賞対象の詳細
We aim to share the authentic life of Tainan to Japanese, emphasizing the character of locals. Tainan, built 400 years ago, has embedded the history and culture into daily life. The name is based on one of the common products you can see everywhere in Tainan, the red stool. Stools are plain but robust resembling the plain character of locals. People from Tainan are as straightforward and warm as people from Kansai area of Japan. Thus the Red Stool Travel Club of Tainan chose Osaka as its base. We organize related activities such as forums, exhibition every year in Osaka.
※ 自動翻訳サービスDeepLを利用して生成されたテキストの場合があります
プロデューサー
Tourism Bureau of Tainan City Government
ディレクター
JOIN Cultural Integration Co.,Ltd
デザイナー
Chih-Wei Yu, Chen-Hou Chen, Ding-Yu Chou, Nakatani Kashou, Fang-Wei Chen, Hsiu-Yun Hsu
詳細情報
利用開始
2015/06
販売地域
国内
背景
Contrary to the conventional way of promoting Taiwan overseas, the Red Stool Travel Club of Tainan believe we should attract Japanese tourists in a long-term, distinctive and regular way, so that they will travel to Tainan with the attempt to know more about this city. No matter how long they stay in Tainan, we hope they can find their favorite things in this city. That is where the emotional connection begins. The Red Stool Travel Club of Tainan is a project full of experimental spirit, trying to promote the city in an innovative way and connecting the city and every tourist visiting here. This project aims to make the tourists come back to Tainan several times in the future. We believe improving the quality and depth of the travel experience is the future of city tourism.
経緯とその成果
We bring the authentic life style of Tainan to Japan and to make friends with local Japanese there.
デザイナーの想い
Tainan has enjoyed a big fame recently in Japan. However, what impression will Tainan leave on the Japanese public after this craze? The Red Stool Travel Club is expected to make Tainan a destination for sustainable tourism. We attempt to explain the character of the locals in the hopes that tourist can experience authentic life and attitude of the locals. We believe connecting with locals is the core of tourism. The positive feedback from Japanese audience has not only encourages us but also becomes an important reference for the Tainan City Government for their future promotion. The Red Stool Travel Club of Tainan is entering its fourth year in 2018. We hope to share this love for Tainan with more Japanese.
仕様
Inspired by the red stools which you can easily find everywhere in Tainan City, we established a fan club in Japan for those who are fascinated by Tainan. We have promoted club via FB page and have organized a variety of activities in Osaka, Japan. The friendship has been deepened.
※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。
審査委員の評価
担当の審査委員
山田 遊柴田 文江松本 博子Chi mei ChangJung-Ya HsiehShu-Chang Kung
評価コメント
台南では、至るところで赤色のプラスチック製の椅子を見ることができる。まるで、人々を「来て座って」と招待し、友達になろうとしているようだ。これは台南と日本を結びつけ、3年連続で行った様々な活動・展覧・論壇等を通じて、日本の友人に台南を深く理解し何度も来たいと思ってもらい、長い友情を育みたいと願っている。
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