The question "How good is the design of AROMASE?" overlaps in many aspects with the big question "In the first place, what and how should we design in the next era?" AROMASE has obtained Bronze certification of the recycle-oriented economic organization "Cradle to Cradle" for the first time in the hair care industry in Asia. That means that the product is manufactured by the effective use of sustainable materials such that it is safe to nature and the human body, sustainable, and highly likely to continue cycling. The social and environmental performance of AROMASE itself has already been evaluated, and a certification is also given from the certification system "B Corp", a certification system for internationally good company certification. The good design of AROMASE lies in the redesign of not only the design as expression, but also the beautiful process itself that demonstrates the company's high sense of beauty, which may bring about a positive change to the world. It is a product exactly appropriate to this year's theme of aspiration and action with consideration.