Year awarded
Special Award
Company Info


GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Scalp Care Shampoo [AROMASE - 5a Juniper Scalp Purifying Liquid Shampoo]
Business Owner
MacroHI Co., Ltd.
Sanitary goods
MacroHI Co., Ltd. (Taiwan)
Award Number
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.


AROMASE has entered the international market with an environmentally friendly design and product force to draw attention to scalp care and people in need. Delivering the brand concept "Invisible needs, people who really need help can be seen". Having scalp and earth breathe & grow is the brand spirit infused in AROMASE certified B Corp. and is the best force for the world.


MacroHI Co., Ltd.


Pan Chien-Tzu


Cheng Yi-Hui, Chen Yi-Ning, Hsiao Zhi-Wen

More information

Already on the market


The question "How good is the design of AROMASE?" overlaps in many aspects with the big question "In the first place, what and how should we design in the next era?" AROMASE has obtained Bronze certification of the recycle-oriented economic organization "Cradle to Cradle" for the first time in the hair care industry in Asia. That means that the product is manufactured by the effective use of sustainable materials such that it is safe to nature and the human body, sustainable, and highly likely to continue cycling. The social and environmental performance of AROMASE itself has already been evaluated, and a certification is also given from the certification system "B Corp", a certification system for internationally good company certification. The good design of AROMASE lies in the redesign of not only the design as expression, but also the beautiful process itself that demonstrates the company's high sense of beauty, which may bring about a positive change to the world. It is a product exactly appropriate to this year's theme of aspiration and action with consideration.

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