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Since its first airing in 1988, J-WAVE has staged a vibrant life in Tokyo through radio programmes. However, J-WAVE saw a challenge in staying relevant to the modern sonic culture. The new brand design and the tagline "for the Unique and Universal" creates a bold statement; for J-WAVE, voice is not just for sharing information or entertainment, but an attitude and an emanation of their actions.
Taro Yumiba, Keisuke Oyama, Kyoko Takahashi, Takram + Kaz Yoneda, Bureau 0-1 + Mai Tsunoo
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