GOOD DESIGN AWARD

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Special Award
Company Info

2019

Good Design Award

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Award-winning item
Branding [UNIQLO Sustainability]
Business Owner
UNIQLO CO., LTD.
Category
15-06 Branding / CI / VI
Company
HAKUHODO INC. (Japan)
Award Number
19G151200
Outline of Good Design Award winners
Outline of Good Design Award winners 2019

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

UNIQLO has been challenging to develop and implement various measures in the process of making clothes (production, products, employees and stores) in order to realize a sustainable society. We conducted global branding of sustainability activities through posters and videos, with the aim of communicating these activities to younger customers and gaining empathy and support.

Producer

Hiroki Tanaka/ Satoshi Miyazaki, AP5, Cosmo Communications Inc. + Yuya Matsuzaka, Kazunori Kohda, Producer, TOHOKUSHINSHA FILM CORPORATIONS

Director

Shinichiro Hashizume, Creative Division 2/ Naho Manabe, Global Integrated Solution Division, HAKUHODO Inc.

Designer

Go Hosokawa, Creative Division 2, HAKUHODO Inc. + Yu Nagaba + Masayuki Kondo, Director, TOHOKUSHINSHA FILM CORPORATIONS + Shuto Umemura, Leona Shimizu, TOWPLATOON Inc.

More information

https://www.uniqlo.com/jp/sustainability/mission/

Already on the market
2018/11
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