GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
Disaster Prevention [Emergency Collectibles]
Business Owner
KOBE SHIMBUN
Category
Awareness improvement for individuals and public
Company
KOBE SHIMBUN (Japan)
DENTSU INC. (Japan)
Award Number
18G161296
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

After a disaster strikes, evacuation centers can be stressful, miserable experiences when evacuees lack essentials needed for daily life. Despite the efforts of many organizations to promote a list of essentials that each household should take to an evacuation center, very few households have prepared kits containing these items. We concluded that people felt preparing evacuation kits was tedious and time-consuming. Therefore, we devised a method of disaster preparation that we felt people could enjoy as a family. First, we decided to limit the number of emergency essentials to what could fit on a two-page newspaper spread. Then, we printed the outlines of each item on an actual spread. The goal was to suggest that preparing an emergency kit was like completing a treasure hunt.

Producer

Tsutomu Inagawa, Tsubasa Ono, Masayasu Okuda, KOBE SHIMBUN + Ryo Komoto, Eimi Shimizu, Yumeno Suzuki, DENTSU INC. + Taiki Shibahara, ENGINE FILM INC.

Director

Ken Akimoto, Junta Yoshikawa, Hirokazu Ueda, Kana Koyama, Ryo Makishima, Kyouhei Myouga, DENTSU INC.

Designer

Yusuke Imai, DENTSU INC. + Toshinori Obuchi, Sari Ogino, Ayaka Ino, J. C. SPARK

今井 祐介

More information

https://www.kobe-np.co.jp/info/bousai_p/bousai_p.shtml

Already on the market
2017/5/17
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