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After a disaster strikes, evacuation centers can be stressful, miserable experiences when evacuees lack essentials needed for daily life. Despite the efforts of many organizations to promote a list of essentials that each household should take to an evacuation center, very few households have prepared kits containing these items. We concluded that people felt preparing evacuation kits was tedious and time-consuming. Therefore, we devised a method of disaster preparation that we felt people could enjoy as a family. First, we decided to limit the number of emergency essentials to what could fit on a two-page newspaper spread. Then, we printed the outlines of each item on an actual spread. The goal was to suggest that preparing an emergency kit was like completing a treasure hunt.
Tsutomu Inagawa, Tsubasa Ono, Masayasu Okuda, KOBE SHIMBUN + Ryo Komoto, Eimi Shimizu, Yumeno Suzuki, DENTSU INC. + Taiki Shibahara, ENGINE FILM INC.
Ken Akimoto, Junta Yoshikawa, Hirokazu Ueda, Kana Koyama, Ryo Makishima, Kyouhei Myouga, DENTSU INC.
Yusuke Imai, DENTSU INC. + Toshinori Obuchi, Sari Ogino, Ayaka Ino, J. C. SPARK
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