GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Best 100

Award-winning item
Fire truck [RED LADYBUG, Feature-Packed, Compact Off-Road Fire Truck]
Business Owner
MORITA HOLDINGS CORPORATION
Category
Commercial vehicle
Company
MORITA HOLDINGS CORPORATION (Japan)
MORITA TECHNOS CORPORATION (Japan)
Kawasaki Heavy Industries, Ltd. (Japan)
K-TEC Corporation (Japan)
Award Number
18G070642
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Red Ladybug is an off-road fire truck designed as a multi-purpose first responder for disasters, e.g., earthquake, hurricane, localized downpour, landslide, snowstorm, and volcanic hazard, that all come in sudden. Its compact body makes it capable of maneuvering rough conditions and rugged roads, for bringing rescue services to places isolated by debris, floods, snow, or mud. A hard cabin carries 3 operators max. A roll cage ensures their safety. The rear is for function unit selectable to best meet the needs for firefighting, rescue, medical services, or video transmission. Red Ladybug wastes no time to reach a disaster site, find and rescue victims, identify their needs, and, minimizes the impact of the disaster or fire. It is the vehicle built to carry out the mission of saving lives.

Producer

MORITA HOLDINGS CORPORATION + MORITA TECHNOS CORPORATION + Kawasaki Heavy Industries, Ltd.

Director

Naohisa Sakamoto, Ryozo Nishio, Masamichi Endo, Yoshikazu Ida, Kenichi Furuhashi, Katsuji Muraki

Designer

Takayuki Hamada, Naoto Kawaguchi, Yuji Mizumoto, Shuuichi Miyanisihi, Naoki Hashimoto

More information

https://www.youtube.com/watch?v=2sW0hadpdsk

Market release pending
2019/3/1
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