GOOD DESIGN AWARD

Close
Keyword
Year awarded
To
Special Award
Company Info

2016

GOOD DESIGN|グッドデザイン特別賞[地域づくり]

(C)JDP All rights reserved.

Award-winning item
Trash bag [Trash bag of Jack-o'-lantern]
Business Owner
roppongi commercial avenue development of region
Category
Awareness improvement for individuals and public
Company
DENTSU INC. (Japan)
Award Number
16G121037
Outline of Good Design Award winners
Outline of Good Design Award winners 2016

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

To the opposite side of Halloween being a fun, exciting event, the city becomes covered in garbage during the season. We produced a garbage bag to make people want to pick up trash more often. One the bag is full, the trash bag turns into a jack-o-lantern (pumpkin) and it added the decoration to the city. During Halloween season, we had 550 people to volunteer the event to pick up trash with these bags. The project gave both people who volunteered and those who saw the trash bags (pumpkin) on the streets a big smile on their faces.

Producer

ROPPONGI HALLOWEEN executive committee Hisashi Tanaka, Hiroshi Fukuda, Yuhei Mochida, Yuta Ishikawa, Daisuke Ichikawa, Gen Shono

Director

Dentsu.inc Tsudou Honda, Hisashi Tanaka

Designer

Dentsu.inc Tsudou Honda+ Dentsu East Japan inc. Emi Kaminaga+ Dentsu Creative X inc. Toshichika Ono,Hiromi Saegusa

More information

http://6hallo.com/cleanup/

Already in service/use
2015/10
Back to top