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What the subject of the application can offer from a "body/human" perspective
It is easier for the elderly people or those who with poor eyesight to read larger and bolder fonts on billboards and in print. Since I, i, 1 and 7 can be easily confused, AR UDJingXiHei adopts universal design principles to produce fonts based on the concepts of being simple, large body size, and large letter counter, thus enhancing characters legibility and readability.
What the subject of the application can offer from a "living" perspective
During the last decade, people reading style are being changed. More and more people have made a habit of reading an e-book at home or with a mobile device on the train. AR UDJingXiHei presents best clearness and sharpness of its display. Thus, it is easier to read than other fonts. More, it also simplifies the stroke design (tip and tail) for better readability on LCD screens.
What the subject of the application can offer from an "industry" perspective
AR UDJingXiHei features a complete font family from medium to heavy, satisfying reading demands under different devices resolutions and environmental light effect. Medium and demibold are suitable for text, bold, extrabold and heavy are fit for titles. When the light and background gets dark, thicker fonts can be adjusted for better display. The fonts apply to various displays.
What the subject of the application can offer from a "social and environmental" perspective
People interact with friends thru mobiles everywhere, and fonts are always an important media on social networks, such as Facebook, Twitter and Line. As more people are becoming accustomed to reading on eReaders and tablets, AR UDJingXiHei is a font that improves the reading experience. On such e-devices, those significantly reduce paper consumption and effectively preserve our natural resources.
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