Outline
RegulationsOrganizer and supportersOur IdealsScreening perspectivesProject Policies for 2025Types of AwardsMessages
Regulations
"Principal Implementation Regulations for the GOOD DESIGN AWARD 2025" stipulate the outline of the GOOD DESIGN AWARD 2025 project. In accordance with the principal implementation regulations, various relevant regulations are prescribed.
Organizer and supporters
公益财团法人日本设计振兴会
经济产业省／中小企业厅／东京都／日本商工会议所／日本贸易振兴机构 (JETRO)／国际机关日本东盟中心／日本经济新闻社／NHK／世界设计组织（WDO）
Our Ideals
Screening perspectives
Whether tangible or intangible, GOOD DESIGN AWARD evaluates the quality of things that people create to achieve certain ideals and purposes as design. The jury members will consider the following "screening perspectives" to determine whether or not the entries are good designs based on a composite of various views of design context, purpose, process, and outcome.
Whether due considerations, including usability, understandability, friendliness, etc., are given to users
Whether various considerations, including safety, security, environment, physically weak persons, etc., are given to maintain the credibility
Whether the design gains the sympathy of users
Whether the design has attractiveness and induces users’ creativity
Whether issues are skillfully solved by using new technology and materials or through creativity
Whether the entry is reasonably designed or planned with appropriate technology, method, and quality
Whether the entry contributes to the creation of a new industry or business
Whether the entry contributes to the creation of new cultures, such as a new method, lifestyle, communication, etc.
Whether the entry contributes to the realization of the sustainable society
Whether the entry suggests new value, such as a new method, concept, style, etc. to society
Whether the entry puts past contexts and accumulated achievements to propose new value.
Whether the entry proposes a highly sustainable solution from medium- and long-term perspectives.
Whether the entry represents continual improvements in accordance with the times.
Project Policies for 2025
In theGOOD DESIGN AWARD2025, following last year, Mr. Seiichi Saito waswelcomed as Chairperson, with Mr. Jin Kuramoto and Ms. Yuko Nagayama asVice Chairpersons. In the screening process, under the theme “A Small Step,Design Leaps,” which was derived from last year’s Focused Issues, in additionto thescreeningperspectives of the GOOD DESIGN AWARD (human,industrial, social, and time), the evaluation questionedwhether the designwas approached with the will to take a step forward without being bound byconventional practices or preconceptions. The main points are as follows.
Discovery of Outstanding Designs in Japan and Abroad and Promotionof Applications
During the application period, numerous briefing sessions and consultationmeetings were held both in Japan and overseas, motivating potentialapplicants. In mainland China, cooperation with local media continued, withadvertising carried out across multiplechannels,including social media and web ads, to encourage applications. In Taiwan, since 2022, information andtalks on excellent Japanese designs have been disseminated through a well-established podcast channel, contributing to a better understanding of the GOOD DESIGN AWARD.
Strengthening the Information Dissemination Function Through OwnedMedia
“.g Good DesignJournal,” the information section of the GOOD DESIGNAWARD official website,launched in 2023, has been serially introducing thescreening process as well as award winners and their designs. In addition,the official accounts on social media platforms such as Instagram, Facebook,andnote have continued to grow in follower numbers year by year. Throughtimely and appropriate content updates, theGOOD DESIGN AWARD andaward-winning works have been communicated as something more familiarto general users, further enhancing the media’s transmission power.
Positioning of the GOOD DESIGN GOLD AWARD and Change in theSelection Method for the GOOD DESIGN GRAND AWARD
Starting this year, the “GOOD DESIGN GOLD AWARD” has been positionedas the top of each category, with one selected from each of the 20 units.The “GOOD DESIGN GRAND AWARD,” based on the principle of choosingthe most outstanding design among the year’s award-winning works, wasdetermined from the 20gold awardwinners in a specialscreeningsession inwhich only professional jury members participated. In continuation from lastyear, in addition to thegrand award, a voting event titled “OurFavorite GMark,” in which all visitors to the award exhibition could vote, was also held,providing an opportunity to foster broader interest in excellent design.
Types of Awards
GOOD DESIGN AWARD is presented to entries recognized as excellent designs from among all entries, and then 100 winners with superior designs are chosen as GOOD DESIGN BEST100.
Next, the Judging Committee chooses winners of the GOOD DESIGN GOLD AWARD and GOOD FOCUS AWARD as well as finalists for the GOOD DESIGN GRAND AWARD from the GOOD DESIGN BEST100.
The winner of the GOOD DESIGN GRAND AWARD is chosen from the finalists for that award voting by the jury members, winners, and others.
2025/4/1
最初的一步，拓展设计
设计究竟从何而来？ 被创造出的设计，由谁孕育，又是如何进入社会？ 在本年度的GOOD DESIGN AWARD中，我们希望更深入探讨这些问题。
我一直以来主张，无法将“物的设计”（如产品设计）与“事的设计”（如社会设计）割裂开来。每个“物的设计”背后都承载着故事，即“事的设计”；而“事的设计”在输出时，也往往伴随着众多“物的设计”。过去十年，我一直参与GOOD DESIGN AWARD的评审，并深刻体会到，这一观点适用于所有类型的设计。今年将其作为GOOD DESIGN AWARD 2025的评审委员长寄语道出，是因为一直以来被二元对立思维讨论的“物的设计”与“事的设计”，终于开始被整合，并以更融合的方式加以思考。
本年度的主题“最初的一步，拓展设计”源自去年FOCUSED ISSUES项目的讨论。2023年是“具有OUTCOME的设计”，2024年则是“保持勇气和有机性的设计”。在此基础上，我们进一步思考未来应前往的方向，以及实现这一目标所需的过程，探寻当下应有的设计形态。
回顾过去众多获奖作品，我们发现，所有设计的源头都离不开创作者的信念，以及推动其实现的强大且扎实的过程。在现有系统已趋于饱和、传统范式受到挑战的当下，各个领域都迫切需要具备新视角、真正符合时代需求的灵活而优雅的设计。换句话说，我们已经从“设计追随时代（以市场营销为核心）”的阶段，迈向“设计作为创造更美好事物的行动，引领社会发展的新纪元”。
“最初的一步”意味着尊重并肯定那些带着热情、勇敢探索社会与设计接点的个人；而“拓展设计”则象征着企业与团体共同尊重这一探索，并汇聚各自的能力，共同打造更具影响力的设计。
希望各位在提交作品时，不仅关注最终的设计成果，还能充分表达成果诞生的背景与过程中的设计思维。评审委员会全体成员期待与大家相见，共同探索更多精彩的设计。
2025/4/1
耕耘意志
今年的GOOD DESIGN AWARD拉开了帷幕。
我一直认为，设计是寻找人、事物与环境之间更佳和谐关系的行动。这种和谐的形态，会随着社会背景与技术变革而不断演进。GOOD DESIGN AWARD作为一项运动，也在持续变化，反映时代精神，展现当下的“Good”。
构想未来，为创作者带来极大乐趣的同时，也需要倾注庞大的能量。许多具有突破性的研究与创意，最终能以产品或服务的形式落地，并在社会中普及应用，往往依赖于企业与组织良好的团队协作。但追溯源头，这一切都始于某位个人的信念，即“最初的一步”。是个人的勇气与坚定的意志提出了创意，随后企业与组织将其接纳并展开有机协作，最终推动至社会，形成广泛影响力。在评审中，我们希望能深入挖掘这些个人意志的价值，同时关注企业和组织如何将其发展并呈现给世界。
“意志”的视点、视野、视角同样至关重要。我十分关注创作者与企业的理念是如何耕耘，并发展成为设计的创意。为了更好地回应参评者的热情，并深入理解创作者的意志，我们也在不断优化评审方法，以适应社会与设计关系的变化。我希望GOOD DESIGN AWARD能成为衡量时代价值观的一把“标尺”，也期待今年能见证更多优秀的设计。
2025/4/1
将这一步化为机遇
过去两年的寄语中，我以“设计的力量”（2023）与“设计力量的方向”（2024）为主题，探讨了我希望通过GOOD DESIGN AWARD深入思考的议题，并见证了设计力量对社会所带来的影响。
2025年度GOOD DESIGN AWARD的主题是“最初的一步，拓展设计”，蕴含着我们对设计如何从起点出发，并不断扩展其影响力的期待。在去年FOCUSED ISSUES项目的讨论中，我曾以“影响力”与“融合力”这两个关键词来表现创意的发起者以及各自发挥专长、推动创意实现的执行者的两个不同角色。任何项目的实现，都是这两种力量共同作用的结果，而去年众多获奖作品正是这种良性互动的典范。
2025年，距离1970年大阪世博会已过去55年，今年即将迎来第二次大阪・关西世博会。上一届世博会被誉为“奇迹的世博”，许多年轻建筑师、艺术家、创意人参与其中，以对未来的美好想象塑造了各式作品，并获得了广泛共鸣。而今年的世博会，自筹备阶段起便备受争议，人们不断探讨其在当代社会中的意义。然而，日本作为东道主，已勇敢迈出“最初的一步”。如何赋予这一步意义，并将其化为机遇，最终取决于我们这些被卷入其中的人的努力。
GOOD DESIGN AWARD的获奖作品，都是未被轻易放弃的成果。而分享这些作品的过程，能够鼓励那些即将迈出行动的人。希望大家能够将自己的设计过程和故事分享给更多的人，为孕育新的力量，今年也欢迎更多朋友的踊跃参与。
