GOOD DESIGN EXHIBITION 2025

Over 1,600 GOOD DESIGN AWARD 2025 works from diverse categories ranging from products and architecture to applications, projects, and services will be showcased together. A pop-up shop will also open, offering the opportunity to purchase some of the latest award-winning products and popular GOOD DESIGN AWARD products. Additionally, designs that have earned lasting affection will be highlighted through the LONG LIFE DESIGN AWARD works. Don’t miss the chance to experience this year’s GOOD DESIGN AWARD theme, “A Small Step, Design Leaps,” through these remarkable works.

Exhibition of GOOD DESIGN AWARD Works

All the award-winning works of the GOOD DESIGN AWARD 2025, which were announced on October 15, will be exhibited. A wide range of products, projects, and activities that utilize design will be introduced, including consumer products, professional products such as medical equipment and office supplies, architecture, services, and community initiatives.
Architecture and large-sized award-winning works will be exhibited with panels, etc.

Exhibition for the GOOD DESIGN BEST100 and Special Award Works

The GOOD DESIGN BEST100, which are highly evaluated as designs that pave the way to the future, and the special award works selected from among them, will be exhibited.

Voting Corner for “Our Favorite G Mark” (Venue: Midtown Hall)

The “Our Favorite G Mark” will be decided by the votes of visitors to the exhibition, from among the 20 GOOD DESIGN GOLD AWARD works. Each person can vote once, and the voting period will end on November 3.

Introduction of “My Favorite Design” (Venue: Conference) / Award Exhibition Stamp Rally

From among this year’s GOOD DESIGN AWARD designs, jury members will introduce one item of their personal choice. In addition, a stamp rally will be held throughout the award exhibition venue.

Special Exhibition of Thailand Design

Products and projects that have won the Design Excellence Award (DE Mark) of the Kingdom of Thailand, which has a collaborative relationship with the GOOD DESIGN AWARD, will be introduced in a special booth.

Introduction of the GOOD DESIGN NEW HOPE AWARD

The latest award-winning works of the GOOD DESIGN NEW HOPE AWARD, which is a gateway to success for students and young designers, will be introduced.

My Favorite Design - The Selection from GOOD DESIGN AWARD 2025

From the 2025 award-winning designs, 81 favorite “one item” selections chosen by all 96 jury members will be introduced in three periods along with their messages. In the first period, designs that serve as partners in private life and hobbies will be presented; in the second period, designs that play a behind-the-scenes role in supporting activities and industries; and in the third period, designs that support families, communities, and those who share the same aspirations will be exhibited.

Period:
1st Period October 15 - 27
2nd Period October 29 - November 9
3rd Period November 11 - 23
Venue: GOOD DESIGN Marunouchi

GOOD DESIGN STORE TOKYO by NOHARA POP UP Store

GOOD DESIGN STORE TOKYO by NOHARA, the only store in Japan specializing in GOOD DESIGN AWARD products, will open a POP UP store in Tokyo Midtown for a limited time during the "GOOD DESIGN EXHIBITION 2025". The store will sell approximately 250 award-winning products, including many of this year's award-winning works, such as daily necessities, stationery, interior and apparel products, etc. Visitors will be able to see and purchase the latest award-winning products as early as possible.

Period	November 1 ~ 5
Time	11:00 ~ 20:00 (JST) *Nov 5, ~ 18:00
Venue	Tokyo Midtown, Galleria B1F
Management	Nohara Group, Inc.