GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Magazine [Kohkoku Vol.415 "Distribution"]
Business Owner
Hakuhodo Inc.
Category
Media
Company
Hakuhodo Inc. (Japan)
Award Number
21G151384
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

In Kohkoku magazine vol.415, 'Distribution' were featured. We developed original 'Cardboard Box Binding' as expression of distribution and indicated a bookstore, a distributor, shipping company etc., on the cover of the magazine to visualize the whole 250 types of distribution routes. We intended to make people begin facing the relationship between products and distribution.

Director

Naoki Ono/ Hakuhodo Inc.

Designer

Yuri Uenishi + Toru Kase + Jujiro Maki

More information

https://kohkoku.jp

Already on the market
2021/2/16

Evaluation

It is an ambitious project to identify various problems hidden in society from the physical form given to the format of "magazine" and the commercial environment surrounding it, and to define such problems. Its cynical and serious content is sometimes directed to the advertising industry to which the publisher belongs, but with its crafted bookbinding in 250 patterns, the magazine has succeeded in drawing the attention of many people and give them new awareness linked to the theme in a smart manner.

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