GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Back to List

Back to List

Award-winning item: Cameras for content creators [Cinema Line: VENICE/FX9/FX6/FX3]
Business Owner: Sony Corporation
Category: Broadcast and sound equipment for professional
Company: Sony Corporation (Japan)
Sony Group Corporation (Japan)
Award Number: 21G060411
Outline of Good Design Award winners: Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: From full-scale film production to smaller-scale projects, this camera lineup gives creators the tools they need to get the ultimate cinematic look in their shoot. The cameras unite prowess in visual expression, which is a product of Sony's experience in solutions for film production, with cutting-edge digital imaging technologies to support the diversifying scope of visual culture.
Producer: Imaging Products & Solutions Business Group, Sony Corporation
Director: Masahiro Takahashi, Creative Center, Sony Group Corporation
Designer: Kirio Masui, Takumi Suzuki, Kentaro Shibukawa, Shinsaku Hirano, Rui Morisawa, Matthew Forrest Creative Center, Sony Group Corporation
More information: https://www.sony.jp/ichigan/a-universe/movie-specialcontents/cinemaline/
Already on the market: 2018/2

Evaluation

These four products that were entered for screening as a group of cameras for video production have different individualities, as they are produced by different shaping methods. They are different in size, proportion, color, and texture, but there is no disharmony among them. Not just cameras themselves, there are a number of accessories including lenses, microphones, and handles, but we can see a high standard perfection in every combination. We can see their consistent thought in the shapes of the control button, handling, luminance of lights, and all elements to be succeeded, to be renewed, and to be added are composed in each model. There must be a common philosophy among developers to understand SONY as a whole. This is a group of brilliant products that drives us to touch, to take a movie, and to go out with.