GOOD DESIGN AWARD

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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
Mirrorless camera [EOS R3]
Business Owner
Canon Inc.
Category
Camera and peripherals
Company
Canon Inc. (Japan)
Award Number
21G060399
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Mirrorless camera for professional and high-end photographers who are particular about capturing defining moments. The EOS R5 combines the comfortable operability and high reliability of the professional EOS-1DX series with enhanced basic functions, including eye control AF, high speed, high sensitivity and high image quality, expanding the possibilities for shooting range and visual expression.

Producer

Go Tokura, Managing Executive Officer, Deputy Head of Imaging Group, Chief Executive Image Communication Business Operations Canon Inc.

Director

Yoshifumi Ishikawa, Advisory Director, Senior General Manager, Design Center, Canon Inc.

Designer

Sadaharu Matsuo (PD) / Takeshi Kikkawa, Shingo Yamazaki (UI) / Eri Togashi (UD) , Design Center, Canon Inc.

More information

https://cweb.canon.jp/eos/

Market release pending
2021/11

Evaluation

We can tell this is EOS at first glance. This is because the company bears responsibility for the brand that encompasses a high degree of perfection as a tool, not limited to the formulation of identity which has been progressing for long. The edgy basic form is created by smoothly trimming the three-dimensional curved surfaces on the front and back. The undulating surface surrounding the lens mount as if carving it out and the finely dotted pattern gives a good grip. Switches embedded on the surface, shapes of strap holders that do not stick out, the lines showing where connector and flash are embedded, every inch of this product is blameless. The eye-controlled autofocus deserves special mention, and the thought and high credibility that EOS has built until now is condensed into this product.

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