GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

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Award-winning item: Payment Platform [LINE Pay]
Business Owner: LINE Pay Corporation
Category: Insurance/financial service and system
Company: LINE Plus Corporation (South Korea)
Award Number: 20G191237
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: Re-establishment of the brand value of the payment platform provided by LINE: As media evolves and expands, brands face continuous challenges for flexible applications. LINE Pay has been designed to provide adaptable solutions to address previous issues with its wide, horizontal logo to enable it to visually stand out and respond to various situations.
Producer: LINE Pay Corporation
Director: James Kim
Designer: BX Designers
More information: https://pay.line.me/portal/global/main
Already in service/use: 2019/7/23

Evaluation

Seamless and integrated into many people’s daily lives this entry has been a real commercial success and that has been due in part because of it careful and refined design. The sleek, scalable design gives users a familiarity in use, and confidence in security, whilst the elegant corporate branding further increases the business potential.