The restaurant industry has suffered a huge blow as a result of the corona crisis. This service employs a prepaid model to support the restaurant and food service sectors. While similar services have proliferated since the COVID-19 pandemic began, this particular one boasts a simple name and a convincing business model in which costs are borne by the person paying for the meal, while imposing zero burden on the restaurants themselves. We were impressed by its “pay it forward” philosophy as a substantive means of supporting an industry that is likely to continue facing tough times going forward, and also by its desire to foster a culture of treating each other. As such, we hope that it will become firmly established and more widespread in the future.