GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

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Award-winning item: Passenger Vehicle [HARRIER]
Business Owner: TOYOTA MOTOR CORPORATION
Category: Passenger car, Passenger car-related instruments
Company: TOYOTA MOTOR CORPORATION (Japan)
Award Number: 20G130802
Outline of Good Design Award winners: Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: With the advent of sharing and co-usage, Toyota is creating unique and attaching cars to fulfill the growing desire for more personal means of transport. As such, the Harrier, generation after generation, has always been a leader as the pioneer of the urban SUV market. The new model has evolved to provide a deeply gratifying experience as a one of a kind.
Producer: TOYOTA MOTOR CORPORATION
Director: Simon Humphries, Design Senior General Manager (Head of Design), TOYOTA MOTOR CORPORATION
Designer: MS Design Div, Mid-Size Vehicle Company, TOYOTA MOTOR CORPORATION + Design Office, Product Development Dept, Vehicle Division, TOYOTA INDUSTRIES CORPORATION
More information: http://toyota.jp/
Already on the market: 2020/6/17

Evaluation

This is the fourth full model change of the vehicle that could be said to have invented the crossover SUV category. Both the exterior and interior design were highly praised for combining dynamism with refinement, demonstrating a high level of quality in every aspect, without relying on decorative techniques. An example of excellent vehicle planning, including in its pricing, it has proven popular on the market and has succeeded in appealing to the younger generation. We also wish to praise the manufacturer’s collaboration with SMEs that have outstanding technologies.