Until now, it was accepted wisdom that, when using laundry detergent, you had to pour it into the lid and measure the quantity using the lines on the inside. Manufacturers then had to devise ways to address the problem of liquid dripping back down from the mouth and lid of the bottle. However, this handle-based design for AttackZERO sweeps away those conventional ideas and provides an answer that makes it seem as though the problem never existed to begin with. It reminded us anew of the importance of a flexible mindset in rethinking approaches from scratch.