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DnaNudge has developed a first-of-kind product enabling users to make better, personalised shopping choices. It integrates a rapid, affordable, on-the-spot genetic analysis (NudgeBox) with a product database. This allows a user to scan a barcode with the wristband device (DnaBand) and receive an immediate Green or Red indication as to whether a product is recommended, based on their unique DNA.
Qingxian Xu, Bingyang Ao
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