GOOD DESIGN AWARD

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2018

GOOD DESIGN|グッドデザイン賞

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受賞対象名
Social Tourism [Make A Difference (MAD) Travel]
事業主体名
Make A Difference for Social Tourism Inc
分類
教育・推進・支援手法
受賞企業
Make A Difference for Social Tourism Inc (Philippines)
受賞番号
18GAS1352
受賞概要
2018年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The design objective is to fuse fun adventure with fulfilling activities that give back to people and planet. The program also educates people on how one can make a difference in their small way for people and the environment. The special feature of the program can be a social enterprise education program with social entrepreneurship students at the GK Enchanted Farm, Bulacan, Philippines or an environmental program like reforestation and culture with the indigenous people (Aetas) of Zambales, Philippines. The desired effect is to make travelers more conscious and to encourage them to go deeper and help others . Travel changes people and this kind of travel can change the visitor and the visited to both become better through adventures that matter.

プロデューサー

Rafael Ignacio Dionisio (photo), Thomas Graham, Marie Sophie Methler, Angelica Marie Valdez, Antonio Meloto, Shanon Khadka, Julio Jose Gabriel Gonzales, Karla Gozun, Jermaine Lois Choa-Peck

ディレクター

Rafael Ignacio Dionisio (photo), Thomas Graham, Antonio Meloto, Julio Jose Gabriel Gonzales

デザイナー

Rafael Ignacio Dionisio (photo), Thomas Graham, Marie Sophie Methler, Angelica Marie Valdez, Antonio Meloto, Shanon Khadka, Julio Jose Gabriel Gonzales, Karla Gozun, John Perrine, Renee A. Perrine

詳細情報

http://madtravel.org

利用開始
2015年1月
価格

20 ~ 1,000USD (Prices start at $20 for day rate up to $60 per day. Multiday packages are at about $1000 for 10 days.)

販売地域

国外市場向け

設置場所

Philippines - Sitio Yangil, Brgy Maloma, San Felipe, Zambales and California St., Angat, Bulacan

受賞対象の詳細

デザインコンセプト

Travel should be fun, fulfilling, inclusive and sustainable. #adventuresthatmatter #sustainable

背景

The trend of capitalist tourism is one of shallow parties, excluding locals and abusing the environment, evidenced by the closure of top tourist spots such as Boracay (Philippines) or Maya Bay (Thailand). We would like to reverse this trend and provide an alternative form of travel that is just as fun, meaningful and takes care or helps improve the status of people and planet. We want to inspire people to live better through memorable sustainable travel experiences.

デザイナーの想い

Our goal at the GK Enchanted Farm with social enterprise student guides is to inspire others to take small steps to loving their land, people and country. The ultimate goal is to inspire 500,000 social entrepreneurs who will provide 25,000,000 jobs by 2024. There is a lot of talent in the people, and a lot of untapped resources in the land. For the Zambales Tribes and Treks, our goal is to help the indigenous people become sustainable through agro-forest tourism that regenerates their farms and forests while supplementing it with tourism income. Our goal is to turn 3,000 hectares of ash into green forest (30M trees) while creating a food forest (100 hectares) and a herbal medicine forest for the local communities. If we can design humanitarian work to become fun then more will follow.

仕様

Service: Local and foreign Generation Y (millenials) + Generation X and their kids -> Generation Z (zennials). Sold and marketing online - website, social media, events, speaking engagements and business to business partnerships.

どこで購入できるか、
どこで見られるか

www.madtravel.org instagram.com/madtravel_ph facebook.com/makeadifferencetravel
Adventures That Matter (MAD Travel)
Tribes and Treks Zambales (MAD Travel)
GK Enchanted Farm (MAD Travel)

審査委員の評価

GKファームのボランティアを体験した若者がそのポリシーに感銘をうけ旅行会社を設立。「GKファーム」とは、2024年までにフィリピン500万世帯の貧困を撲滅させるプロジェクトとし設立された地域共同体。GKファーム体験ツアーは、農業、酪農体験、工芸体験が用意され、農業大学の学生がガイドとなり地域住民との交流を通じて、社会問題を考えさせる。体験ツアーとして企画された、新しいソーシャルツーリズムである点を評価した。

担当審査委員| 朝倉 重徳   佐々木 千穂   手槌 りか   橋田 規子   渡辺 弘明  

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