GOOD DESIGN AWARD

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2018

Good Design Award

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Award-winning item
FINAL FANTASY 30th ANNIVERSARY EXHIBITION [Sound AR system]
Business Owner
FINAL FANTASY 30th ANNIVERSARY EXHIBITION Production Committee
Category
Exhibition/display
Company
DENTSU LIVE INC. (Japan)
Bascule Inc. (Japan)
Award Number
18G131130
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

For AR which has been meant to expand visual information so far, we aim to expand auditory information and developed a new experience system "Sound AR System". Whereas the conventional AR was an effort to rely on "visual = device screen" in which virtual visual information is duplicated displayed through the screen, the Sound AR releases the user from the device screen in order to rely on hearing. In addition to enjoying the real world spreading in front of the eyes, action-free sound production that does not require device operation realizes an unprecedented deep emotion / immersion experience. And as an exhibition of this system, we introduced it to a large-scale retrospective "Farewell Story Exhibition" held in commemoration of the 30th anniversary of Final Fantasy.

Producer

To Yamamoto, Kyoko Takasaki, Kenji Ozaki, Kensuke Matsumoto, Tsukuru Inoda, Madoka Kuroki, DENTSU LIVE INC. + Seiki Nakayama, Bascuke Inc.

Director

Shunsuke Kaga, Kengo Aoki, DENTSU INC. + Nobuo Hara, Bascule Inc.

Designer

Dai Hirose, Nao Arai, Maiya Kinoshita, DENTSU INC. + Kazuhisa Maegawa, Taishi Chihara, Tomoyuki Iwabuchi, Yuya Urita, Yuto Nagumo, Bascule Inc.

More information

https://onsei-ar.jp

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2018/1
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