GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
PR MOVIE [My Personal Best]
Business Owner
Nomura Holdings, Inc.
Category
Method for advertisement/PR
Company
ENJIN TOKYO (Japan)
Award Number
18G131117
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

In sports, winning and losing are important, but striving to better oneself by pursuing a goal is just as important. This movie presents a group of male and female athletes, children and adults, including physically challenged individuals, taking on a sports challenge with the spirit of an athlete. Each participant trains for a month to beat his or her own personal record. Then a swim meet is held with a special rule — the participant with the slowest record starts first and others follow in ascending order. If all achieve their personal best, they finish at nearly the same time. The person who most significantly surpasses his or her personal best reaches the finish line first. It shows that everyone can improve themselves through effort.

Producer

Motohiro Kasahara, Account Director, ENJIN TOKYO/ Shuhei Hosokawa, Producer, TAIYO KIKAKU CO ltd.

Director

Hiroki Ono, Director, CluB-A

Designer

Shiro Nomura, Creative Director, ENJIN TOKYO/ Mitsuhito Sato, Copy Writer, ENJIN TOKYO

More information

https://youtu.be/8v0ubIN5xqo

Already in service/use
2018/1/22
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