GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
Advertisement contents [TOKYO SPORTS STATION]
Business Owner
Tokyo Metro Co.,Ltd. / East Japan Railway Company
Category
Method for advertisement/PR
Company
DENTSU INC. (Japan)
Award Number
18G131112
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Despite the fact that Tokyo will host the Olympic Games in 2020, many of the people who live in, work in and visit Tokyo haven't fully realized its fascination yet. Tokyo Metro and East Japan Railway Company, both Tokyo 2020 Official Partner of Passenger Railway Transportation Service, have developed contents to better enjoy the Games by utilizing "traveling time" on a train to "learning time". The contents made to provide passengers attraction of the competitions were shown on digital screens and posters inside trains of both of the operators, aiming to make the passengers interested in Tokyo 2020. The contents are created by using animation design (rather than ordinary live-action videos) so that even the people with little interest in sports contents can find take interest in them.

Producer

Taku Shimizu, Takamori Nakakita, 2020center/ Kyohei Takada, Keisuke Takanabe, 12BP/ Hirotaka Tsukamoto, 6BP, DENTSU INC. + Atsuyuki Shimizu, DENTSU CREATIVE FORCE INC. + Kazuya Toda, Hiroyuki Maki, TOHOKUSHINSHA

Director

Nobuake Hashimoto, Yasuyuki Fukushima, Daiki Banya, 5CRP/ Keisuke Sato, 2020center, DENTSU INC. + Keita Kuga, DENTSU TEC. INC + Naoki Kumamoto, EDP graphic works Co.,Ltd

Designer

Shusuke Fukuzaki, 5CRP, DENTSU INC. + Hiroaki Fukaya, Norito Ishihara, Megumi Shibata, ADBRAIN. Inc + Kidai Kato, Mami Kawashima, EDP graphic works Co.,Ltd

More information

https://www.youtube.com/TOKYOSPORTSSTATION

Already in service/use
2017/11
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