GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

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Award-winning item
Advertising Campaign [Honda. Great Journey.]
Business Owner
Honda Motor Co.,Ltd
Category
Method for advertisement/PR
Company
Mori Inc. (Japan)
Award Number
18G131111
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The Honda Great Journey project explores the far-reaching potential of autonomous driving technology. It visualizes an overland trip from Africa to South America — the route of humanity's most ancient migration — in seven scale-model concept vehicles, each designed for a specific type of terrain. By revealing the benefits of autonomous driving beyond simple efficiency and safety, it offers a new vision of travel enjoyment and human mobility for the future.

Producer

Hirokazu Hara

Director

Morihiro Harano/ Haruko Tsutsui

Designer

Yoshihiro Yagi/ Jon Marshall

More information

http://hondagreatjourney.com

キャンペーンローンチ
2016/4
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