GOOD DESIGN AWARD

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Special Award
Company Info

2018

Good Design Award

Award-winning item
Territorial branding [Lugano Region]
Business Owner
Ente Turistico del Luganese
Category
Branding/CI/VI
Company
Caselli Strategic Design (Switzerland)
Award Number
18G131096
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Territorial branding project for the Swiss city of Lugano and its region, situated in the very south of Switzerland, right at the border with Italy and only 50 km away from Milan. With its mix of cultures it represents a very atypical destination within Switzerland: palm trees, olive oil, mediterranean weather and cuisine can all be found in a safe, quiet and efficient Swiss context. The brand essence that emerged from this context is "differently Swiss" which has been translated visually in an alteration of the Swiss flag to form the letter "L" for Lugano.

Producer

Caselli Strategic Design

Director

Fabio Caselli

Designer

Fabio Caselli

Fabio Caselli

More information

http://www.luganoregion.com

Already in service/use
2018/2/28

Evaluation

Regional branding of the Lugano Region in Switzerland. In various places and in every detail, a beautiful and simple design strategy centered on an L-shaped logo has been thoroughly implemented along with the red color and can only be described as splendid.

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