GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Regional Agricultural Product Branding [BORN in TAKETA]
Business Owner
Agricultural Administration Division, Taketa City, Oita Prefecture
Category
Branding/CI/VI
Company
Agricultural Administration Division, Taketa City, Oita Prefecture (Japan)
dore Co.,Ltd. (Japan)
Award Number
18G131094
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Branding seven items produced in Taketa City. We first created a series of public relations content to emphasize the sales points of each product from the perspectives of environment, appearance, and dining, utilizing attractive photos and appealing copywriting to highlight the value not only of the products but also the region in a clear and multifaceted manner. In addition, we focused on PR activities utilizing pamphlets, posters and product logos to increase brand awareness among consumers, producers, and sellers. We are also planning to use the PR series content in the design of business cards carried by city office employees as part of a program to promote communication among people and establish a system that will vitalize the entire region.

Producer

Agricultural Administration Division, Taketa City, Oita Prefecture

Director

Mayumi Tonoue, dore Co.,Ltd.

Designer

Toshinori Moritake + NobuhiroAsada, photographer

Already in service/use
2017/4
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