Outline* The shown information is the one as of the awarded date and might has been changed.
This package is made for smartphone cases of “docomo select” which is docomo’s smartphone accessory brand. We designed this package to make the color and the characteristic of products clear and attractive for customers to easily select and enjoy the product itself. The surface covers up to the hanging area, so it’s easy to unify the display image regardless of the environment of stores. For customers to be able to feel the reliability, safety, and excellent quality, we adopted the white color to give the impression of cleanliness and warmth and also improved the usability by putting sliding handle at the top to make it easier to open the package. By adopting tray structure which also works as an upper lid, the depth is thinner compared to previous one, and it improved the productivity.
Seiji Abe, Vice President General Manager, Product Department, NTT DOCOMO, INC.
Akihiro Uchikoshi, Senior Director, Accessory Business Group, Product Department, NTT DOCOMO, INC.
Yuki Sano, Designer/ Accessory Business Group, Product Department, NTT DOCOMO, INC.
- Already in service/use