GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Package [Smartphone cases package made for DOCOMO's smartphone accessory brand called "docomo select".]
Business Owner
NTT DOCOMO, INC.
Category
Packaging services for the general public
Company
NTT DOCOMO, INC. (Japan)
Award Number
18G131091
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This package is made for smartphone cases of “docomo select” which is docomo’s smartphone accessory brand. We designed this package to make the color and the characteristic of products clear and attractive for customers to easily select and enjoy the product itself. The surface covers up to the hanging area, so it’s easy to unify the display image regardless of the environment of stores. For customers to be able to feel the reliability, safety, and excellent quality, we adopted the white color to give the impression of cleanliness and warmth and also improved the usability by putting sliding handle at the top to make it easier to open the package. By adopting tray structure which also works as an upper lid, the depth is thinner compared to previous one, and it improved the productivity.

Producer

Seiji Abe, Vice President General Manager, Product Department, NTT DOCOMO, INC.

Director

Akihiro Uchikoshi, Senior Director, Accessory Business Group, Product Department, NTT DOCOMO, INC.

Designer

Yuki Sano, Designer/ Accessory Business Group, Product Department, NTT DOCOMO, INC.

Already in service/use
2018/9
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