GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

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Award-winning item
Jam Package [BIEI JAM]
Business Owner
BIEISENKA
Category
Packaging services for the general public
Company
IMPROVIDE Co.,Ltd. (Japan)
Award Number
18G131076
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Biei, an agricultural town in Hokkaido, has a population of 10,000 and is characterized by abundant water resources and beautiful rolling hills. This jam is made by Biei farmers in a process akin to homemade production. You can also find homemade jams from local farmers at any gift shop or farmers’ market in Hokkaido. They all have the same rustic look, and the jars include the name of the farmer who made the jam, the features of the jam and other production information. In contrast, the labeling for this jam was designed to be simple and direct, without any extraneous information or elaborate design elements. This is because the jam is made with quality ingredients and without preservatives, so the producers are confident that the jam will speak for itself.

Director

IMPROVIDE Co.,Ltd. Hajime Kobayashi

Designer

IMPROVIDE Co.,Ltd. Yuichiro Ishizuka

More information

http://improvide.co.jp/11898698

Already on the market
2017/1
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