GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Heat-and-eat Curry sauce [The Tohoku region curry sauce series]
Business Owner
East Japan Railway Company, Kinokuniya
Category
Packaging services for the general public
Company
East Japan Railway Company (Japan)
Award Number
18G131072
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Original hot curry sauce series using the Tohoku region meat of supermarket "Kinokuniya". We aim to appeal to young generation with bright tone packages and magazine-like photographs and also to tell consumers the stories of local materials through their pictures and descriptions of material producers behind the box package.

Producer

East Japan Railway Company + Kinokuniya

Director

East Japan Railway Company + Kinokuniya

Designer

Minoru Dodo, Maya Asada, DODO DESIGN

More information

https://www.jreast.co.jp/press/2017/20180121.pdf

Already on the market
2018/2/6
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