GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2018

Good Design Award

Award-winning item
Power your morning promotion [Tokyu Line application "GOOD CHOICE COUPON"]
Business Owner
TOKYU CORPORATION
Category
Railway
Company
TOKYU CORPORATION (Japan)
TOKYU AGENCY INC. (Japan)
iRidge, Inc. (Japan)
Award Number
18G070576
Outline of Good Design Award winners
Outline of Good Design Award winners 2018

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Our service is to give off-peak commuters special offers by "Tokyu Line application" in smartphone. If you become a " GOOD CHOICE MORNING" member in app and ride on a train early in the morning, you can get GOOD CHOICE POINTs by in-app push notification. You can select daily coupons or special lotteries by using these points, and enjoy free-drink, gym service, massage therapy, or get special presents which support your day nicely. As of mid-May, 29,000 off-peak commuters participated in this promotion, and the daily participation rate has also been around 20%. As a result, we could reduce train congestion which is the main purpose of our service.

Producer

TOKYU CORPORATION

Director

iRidge, Inc.

Designer

TOKYU AGENCY INC.

More information

http://ii.tokyu.co.jp/gcmorning/coupon/index.html

Already in service/use
2017/7/11
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