Outline* The shown information is the one as of the awarded date and might has been changed.
This lightweight earthenpot friendly to senior citizens was developed against the backdrop of the progress of an aging society. Since the thickness and weight had to be reduced, heat-resistance and durability were improved by changing the blending ratio of materials. Also with the skills of pot makers both lightweight and easiness of use were achieved. It was made20% lighter than conventional products without losing their original performance. It’s also energy saving as it can be used on a medium fire. The lid is heavy enough to trap moisture and keep the flavor of food. It has a sophisticated, modern design with a shape rounder than traditional earthenpots and two-tone coloring. This lightweight pot supports users daily cooking by making it easier to carry to the table put away and store.
JunichiYoshima, Merchandise Manager/ YaeKawase, Category Manager, Merchandising Division, NITORI Co.,Ltd.
ToshiakiKoyama, Merchandiser/ MitsuyaYamada, Buyer, Merchandising Division, NITORI Co.,Ltd.
HirooFujii, President, KAGETSU Co.,Ltd. + ToshiakiNagasawa, Managing Executive Officer, Ishii&co.,
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