GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2016

GOOD DESIGN|グッドデザイン賞

受賞対象名
Smart Phone & Accessory [ASUS Zenfone3 series & Accessories]
事業主体名
Asustek Computer Inc.
分類
移動用機器・設備
受賞企業
Asustek Computer Inc. (Taiwan)
受賞番号
16G050334
受賞概要
2016年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The New ASUS ZenFone 3 is a feature-packed smartphone that exudes the spirit of refined craftsmanship and sophisticated engineering, inspired by the beauty of nature. ZenFone 3 is encased with scratch-resistant 2.5D glass that smoothly curves on the edges, applying the same meticulous glass artistry found on premium watches. The concentric circle texture underneath the back cover and the spun-cut etchings on multiple keys represent ASUS Zen's iconic design signature. The phone's rounded metal frame delivers tactile comfort and solidity.

プロデューサー

ASUSTEK COMPUTER INC.

ディレクター

ASUS DESIGN CENTER

デザイナー

ASUS DESIGN CENTER

発売予定
2016年7月
価格

249USD

受賞対象の詳細

デザインコンセプト

The purity of living water and the reflective clarity of ice crystals were translated to the premium design embodied by ZenFone 3 ; stylish and keeping its aesthetic simple.

背景

The choice of smartphone nowadays is no longer about just its function but also its overall look and feel, all of which reflect a person's personal identity and taste. Apart from its advanced features, ZenFone 3 is designed to be aesthetically outstanding and unique, providing premium value for consumers to appreciate from the very first glance and touch.

デザイナーの想い

In ASUS, ASUS Design Centre is a dedicated department for designing the most elegant products for the end users while integrating sophisticated engineering. This makes our ZenFone 3 premium looking, with ergonomically tactility and easy-to-use usability. With these design principles, each generation of ZenFone reflects our search of incredible to surprise the industry and empower every consumers.

企画・開発の意義

The core value of the ASUS ZenFone products is to empower luxury to everyone. The ZenFone 3 is a smartphone that boasts technology with refined craftsmanship and the sophisticated elegant design. With ZenFone 3, consumers can own a premium product without having to break the bank.

創意工夫

The fundamental design of the ZenFone 3 continues the iconic ASUS concentric Zen circle as well as the exclusive technology perfectly integrates the beautiful pattern with the stylish glass casing. Zenfone3 Aura Filp Cover of light flow case use fluorescent light material to absorb the phone screen light, When a call or message show, It can provide users with a more intuitive visual information through simple flow visual light. Then round window view wisdom Filp Cover With a metallic ring and frame, to Enhance quality texture.

仕様

Dimension:152.59 x 77.38 x 7.69mm, Weight: 155g

審査委員の評価

Zenfone 3シリーズはコンパクトさと抜群の質感を実現した。金属ケースは同心円ヘアライン加工が施され、背面にはレンズ、指紋識別機能が配置される。前面はガラスパネルにより縁取りされ、同心円の模様により落ち着いた高級感を表現するとともに、使おうとする機能の存在を分かりやすくしている。また、Aura Filp Coverは縁に光を集める蛍光材を使用。電話がかかってきたり、メッセージが表示されたりしたときに、点滅により使用者にシンプルで直感的な情報を提示する。これは大変考え抜かれた機能である。

担当審査委員| 千葉 学   Manfred Wang   Jung-Ya Hsieh   Ming-Lung Yu   倉本 仁  

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