GOOD DESIGN AWARD

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年度(から 年度まで)
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2014

GOOD DESIGN|グッドデザイン賞

受賞対象名
Light Bulb Packaging [Ilkwang Lightings Classic Series]
事業主体名
Light Bulb
分類
個人・家庭用のパッケージ
受賞企業
ilkwang lightings (South Korea)
受賞番号
14G121020
受賞概要
2014年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

Ilkwang Lightings Co.Inc. is South Korea last remaining company that produces and sells incandescent bulbs. We have renewed the brand and package design plan in order to become an interior and design specialized brand by emerging from the existing image of a low-cost manufacturer. We classified over 300 products with the new initial and color system to make the consumers select the product easily that is suitable for their needs and preference.The Classic Series is the first lineup of Ilkwang Lightings renewal project applying premium light bulb package.

プロデューサー

C.E.O Hong-do Kim, Manager Ho-jin Kim

ディレクター

Sunman Kwon

デザイナー

064 design team, Yongwoo Choi

詳細情報

http://www.facebook.com/iklamp www.iklamp.co.kr www.ikshop.kr

発売
2013年1月10日
価格

1,200 ~ 1,500Yen

販売地域

国外市場向け

設置場所

South Korea

受賞対象の詳細

デザインコンセプト

360-degree design experience was applied by the one voice of bold tone & manner based on the company persistent philosophy of producing only light bulbs for 50 years with the slogan of 'We Make Light'

背景

LED products of major companies are revving up. On the other hand, there is also a demand for a natural and classic analog lighting influenced by the Cafe culture. Ilkwang Lightings which is South Korea last remaining producer and seller of incandescent bulbs, has planned the new brand and package design in order to emerge from the existing image of a low-cost manufacturer.

デザイナーの想い

Created consistent and seamless design language - We combined the hundreds of visual materials, which had been previously mixed, into the 'IK' brand by a 'consistent, disciplined, simple and intuitive' design language that includes color, font, picture and layout. We would like to propose a more appealing brand by one unified voice.

企画・開発の意義

In Korea, Inadequate lighting market in which low-quality non-certified products are distributed, We are supplied to the market in a safe packing only after acquiring a safety certification mark, passing the life test and stating relevant information on the package. We aim to lead a safer and better lighting culture by creating an environment in which consumers can use products safely.

創意工夫

Intuitive Graphic Placement(Composition) - We placed the clear picture of the product in front so that one can immediately verify the appearance of a light bulb that is on. Second, we placed the specifications of the product on each sides to enlighten the essential contents. Lastly, we placed the detailed information such as safety precautions, company information, etc. on the back based on the priority of consumers understanding to an object. Efficiency and Economics - The development of branding and packaging system allowed the staffs of packaging at the plant to manage products promptly and accurately. Also, it allowed the retail staffs to display products without any pop or explanation to the consumers.

仕様

64x64x145mm / 80x80x120mm / etc

どこで購入できるか、
どこで見られるか

South Korea
ilkwang Lightings - Design Community
ilkwang Lightings - Online Shop
http://www.ikshop.kr

審査委員の評価

電球が消えたときの黒、明かりがついたときの白をパッケージに反映させ、高級感を醸しだしたパッケージデザインは、これまでの韓国市場にはなく、新しさが評価できる。

担当審査委員| 渡辺 弘明   櫛 勝彦   Do-sung Chung   Jung sik Yun  

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