GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2014

GOOD DESIGN|グッドデザイン賞

受賞対象名
Washing machine [WA75H4000HP/TL]
事業主体名
Samsung Electronics Co,Ltd
分類
生活家電、音響機器、照明器具
受賞企業
SAMSUNG ELECTRONICS CO., LTD. (Korea)
受賞番号
14G040296
受賞概要
2014年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

In India, people often wash the sari but washing machine is too strong power to wash those delicate fablics. So they use washtub on the floor beside thier washing machine. They also use washboard for heavily soiled clothes. We focused on this point and designed the new washing machine which has washtub and washboard inside. We make it possible to wash the delicate fabric and to solved their complaint.

プロデューサー

Hyunjoo Song Vice President DA Design Group Samsung Electronics

ディレクター

Mitsuhiro Shigeri Director Japan Product Design Group Samsung Electronics Japan

デザイナー

Masato Suzuki Manager/Youngsun Shin Senior Designer/Jongsu Jeon Senior Designer/ Norio Okada Manager/Arpan Maiti Chief Designer/Hayoung Jang Assistant Designer

詳細情報

http://www.samsung.com/in/support/model/WA75H4000HP/TL

発売
2014年4月
販売地域

国外市場向け

受賞対象の詳細

デザインコンセプト

ActivWash+ : This is unique dedicated space located inside this washing machine to wash delicate fabrics and to heavily soiled clothes.

背景

Due to the market size of Asia which is becoming much bigger than before, we have to make the product focusing Asian market. However their needs are totally different from the Western countries in terms of home-appliance and the car. So we have to make not only global model but also local one with reserch of ther life style for their market. Especiaily we focused on Indian market in this time.

デザイナーの想い

When we designed we use the a "asymmetry form" at the two grips, which express the existence of washtub inside and people easily aware of it . And this asymmetry balance is based in order of the frequency in use of main door and washtub. We used this asymmetry grips as icon of this design.

企画・開発の意義

According to our reserch in India, many people are using a washtub for "Hand-wash" of delicate fabrics (e.x Sari.), and a washboard for "Pre-wash" of their heavily soiled clothes beside their washing machine. We are positive that there is potential demand in these points.

創意工夫

This washing machine has a washtub poured the water from the right side, which is useful for "Hand-wash" for delicate fabrics and people easily drain water lifting its grip up. And there is also a washboard for the "Pre-wash" in front of the drum inside for easy accses. People can wash all kinds of fabrics with only this machine. And it makes washig space smaller because there is no need to do"Hand-wash" on the foor any more.

仕様

Dimension : 540(W)*1,002(H)*568(D)mm * Weight : 31kg

審査委員の評価

インド市場に特化したコンセプトが明快。サリーを洗うタライ状の蓋、節水のための工夫、カラー、どれをとっても市場を深く研究して得た知見からデザインされており、マーケティングとデザインの融合の一つの完成形であると言える。

担当審査委員| 渡辺 弘明   櫛 勝彦   Do-sung Chung   Jung sik Yun  

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