GOOD DESIGN AWARD

Keyword
Year awarded: To
Special Award
Company Info: Country / Region

Award-winning item: Mini Notebook PC [NS310]
Business Owner: Samsung Electronics Co., Ltd.
Category: Mobile phones, communication terminals and personal computers
Company: Samsung Electronics Co., Ltd (South Korea)
Award Number: 11G06036
Outline of Good Design Award winners: Outline of Good Design Award winners 2011

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline: We actively responded to environmental issues by creating a unique exterior. The smooth shape and natural color will greatly appeal to users who place importance on a unique design.
Producer: Jinwoo Lee Manager Computer Marketing Strategy Group Samsung Electronic,. Ltd.
Director: Byeongyong Song Principal Designer IT solution Design Group Samsung Electronic,. Ltd.
Designer: Naoto Fukasawa Naoto Fukasawa Design + Seunghyun Baek Senior Designer Sangwon Yoon Principal Designer IT solution Design Group Samsung Electronics; Designer
Already in service/use: 2011/6/1

Evaluation

The basic design is the same as the N310 launched two years ago, but with many improvements. For example, the overall shape of the N310 was like a slim rectangular box with curved corners, but seen from the side the present product appears elliptical, with a really elegant transition between planar and radial surfaces. Coupled with the high-gloss finish, this feature creates an even thinner-looking product. Another improvement is that the layout of the interior components has been changed, resulting in a less noisy device that is a pleasure to use and has lasting appeal. The judges were deeply impressed by a design culture that can take a highly original product and use it as the basis for further improvements.