GOOD DESIGN AWARD

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Special Award
Company Info

2009

GOOD DESIGN|グッドデザイン金賞

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Award-winning item
Hybrid Vehicle [TOYOTA PRIUS]
Business Owner
TOYOTA MOTOR CORPORATION
Domain/Category
Living - Automobiles and Auto Accessories
Company
TOYOTA MOTOR CORPORATION (Japan)
Award Number
09B07007
Outline of Good Design Award winners
Outline of Good Design Award winners 2009

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This is the third generation of the Prius. Aiming to achieve both outstanding environmental performance and enjoyable driving at a higher level, it features the THS II system with motor speed reduction, a hybrid system of which 90% or more has been newly developed. In pursuit of an exterior design that contributes further to fuel-consumption performance, this model further advances the triangle silhouette, a symbol of the Prius's blending of aerodynamic performance with a comfortable interior, to achieve one of the world's best coefficients of drag, at 0.25. Together, these developments have achieved the world's best fuel performance at 38.0 km/l (fuel consumption when driving in 10/15 mode) and power equivalent to that of a 2.4-liter engine. This model combines advanced design with human warmth, to power the eco-car market as the eco icon of the next generation.

Producer

TOYOTA MOTOR CORPORATION

Director

TOYOTA MOTOR CORPORATION

Designer

TOYOTA CEATIVE STUDIO DESIGN CENTER TOYOTA MOTOR CORPORATION

More information

http://toyota.jp/prius/

Already on the market
2009/5/18
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