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Fine' Japon decided to launch it's design project with the goal of offering an array of prototypes and exciting new bottle designs. Through this design project, Fine' Japon planned to enrich the relationship between people and the products they use with a hope to encourage design itself and make people more aware of the connection between aesthetics and functionality of products. We also wanted to make a bottle that fit in one's hand easily and also added an oversize soft touch cap so it is easy to remove for everyone. We do not use any plastic wrapping to reduce as much waste as possible.
Jonathan Savoie, Creative director, Fine' Japon
Karim Rashid. Industrial Designer. Karim Rashid Inc.
Photo of karim Rashid.
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