GOOD DESIGN AWARD

キーワード
受賞年度
年度(から 年度まで)
特別賞
企業情報
CC

2008

GOOD DESIGN|グッドデザイン賞

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受賞対象名
USB Memory (Data Storage) [iriver Domino]
事業主体名
Reigncom Limited
領域/分類
移動・ネットワーク領域/情報の移動 - 個人が使う情報機器
受賞企業
Reigncom Limited (South Korea)
受賞番号
08C13119
受賞概要
2008年度グッドデザイン賞受賞概要

受賞対象の概要※掲載している情報は、受賞当時の情報のため、現在は異なる場合があります。

概要

The iriver DOMINO USB, unlike conventional USB MEMORY, was designed to be the object in user's everyday life. By having light and ultra-slim styling, its visual does not inherent in conventional USB, and maintains the minimalist image. The visual elements are kept in minimal to make users possible to recognize its capacity intuitive way. With its various color options and ultimate compactness, it can also be applied as an accessory for other digital devices such as cell phones and Mp3.

プロデューサー

Kuno Kim, Executive V. P, Chief Operating Officer, Reigncom Limited

ディレクター

YeongKyu Yoo, Creative Director, Design Lab, Reigncom Limited

デザイナー

<1>DoWon Kim, Designer, Design Lab, Reigncom Limited <2>GoEun Han, Assistant Manager, Design Lab, Reigncom Limited <3>YeongKyu Yoo, Creative Director, Design Lab, Reigncom Limited

詳細情報

http://www.iriver.co.kr

発売予定
2008年6月17日
価格

2,487 ~ 3,950Yen

販売地域

国外市場向け

設置場所

South Korea

受賞対象の詳細

応募対象が達成しようとした目標

Although there have been previous efforts to make conventional USB memory smaller and thinner, other products fail to integrate an emotional design approach in the view of most users. By excluding unnecessary parts in this product, using moderated visuals, and presenting intuitive interfacing for the end-user, we have succeeded in making this product more intuitive and friendly.

デザイナーのコメント

iriver embraces the value of simplicity not just as a visual term, but also as a means of supporting everyday life. A USB memory is an object that is usually overlooked, but we try to create the value to a commodity. Creating emotional touch point through simple digital device was our main goal on designing DOMINO USB.

使用者、社会等への取り組み

どのような使用者・利用者を想定したか

The iriver DOMINO USB Memory targets students and employees who make frequent use of USB memory, and with the included mobile phone strap, the product is also expected to assume a role as a mobile accessory.

その使用者・利用者にどのような価値を実現したか

The characteristics of the iriver DOMINO USB Memory include simple and intuitive graphics. The analog-like sensibility arising from this distinction and external features help consumers use the product more easily and comfortably, providing an aesthetic experience more inherent to a design object rather than typical of a digital device.

社会・文化および地球環境の視点から解決すべき問題点

The DOMINO USB Memory minimizes the number of parts and reduces the amount of raw materials in it through adoption of a simple design, and this was naturally harmonized with daily life by providing an intuitive experience with distinctive graphics, addressing a degree of usability and user personality that is apparent to all.

その問題点に対し、どのように対応したか

Many products which we currently use are increasingly focused on function and technologies. Sometimes, these products penetrate our lives without any actual usability, lifestyle, environmental, or social / cultural acceptance. Designers frequently face these challenges, and should not limit their solutions to a narrow range of applications.

審査委員の評価

USBメモリのデザインが、多様化している中大きく持ち運びするときとPC周辺機器に装着されたときの姿の二面性を持ち合わせている。この製品は、ユーザーにとって、装着時にUSBメモリ自体の存在感がミニマルであるべきというコンセプトをもとに、DOMINOというネーミング通りエッヂの効いたスリムな極薄の板状にデザインされている。使用シーンをよく考慮した各容量ごとに繊細な3カラーを揃え本体デザインに調和する直感的なグラフィック処理も含め高く評価した。

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