GOOD DESIGN AWARD

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Special Award
Company Info

2005

Good Design Award

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Award-winning item
Running shoes [adidas_1]
Domain/Category
Product Design - Sports, leisure, and outdoor products
Company
adidas Japan K.K. (Japan)
Award Number
05A02039
Outline of Good Design Award winners
Outline of Good Design Award winners 2005

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The adidas 1 is the world's first 'intelligent shoe', and features the latest in technology. This shoe is capable of automatically adjusting heel cushion pressure to the optimal level for each individual athlete by a three-stage process involving sensing, analyzing, and reacting. In the first stage, the shoe's 'nervous system (magnetic sensing system)' collects about 1,000 bits of data per second and conveys information about the runner's weight, speed and running environment to the shoe's 'brain'. The 'brain' is a microprocessor which analyzes the data and transmits the optimal cushion strength to the shoe's 'muscles', which are a cable system driven by a miniature motor. This motor automatically adjusts the cable length to provide the runner with the optimal level of cushion support.

Producer

adidas-Salomon AG/ adidas Innovation Team(a.I.T)/ team leader/ Christian DiBenedetto

Designer

adidas-Salomon AG/ adidas Innovation Team(a.I.T)/ Industrial chief designer/ Bob Lucas/ Industrial designer/ Scott Tomlinson

Date of Release
2005/3/25
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