GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2022

GOOD DESIGN|グッドフォーカス賞 [技術・伝承デザイン]

Award-winning item
Traditional Japanese playing cards [Sakanakaruta]
Business Owner
Chiba Print Co.,Ltd
Category
Toys
Company
Chiba Print Co.,Ltd (Japan)
Award Number
22G030220
Outline of Good Design Award winners
Outline of Good Design Award winners 2022

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This karuta uses special printing technology to realistically reproduce the surface skin of fish. The fish glitter and the texture of the scales are reproduced. It is a karuta that can be enjoyed with both the senses of sight and touch. It can also be played with by floating it in water.

Producer

Mitsuo Yanagawa, Chiba Print Co., LTD + Kyosuke Ishita, Seishiro Masutani, SANAGI design studio

Director

Kyosuke Ishita, Seishiro Masutani, SANAGI design studio

Designer

Kyosuke Ishita, Seishiro Masutani, SANAGI design studio

More information

https://sakanakaruta.jp

Already on the market
2022/7

Evaluation

This is a masterpiece made by the midsize printing company by daringly maximizing their technology. They are visually stimulating, and each texture is interesting. People with or without visual impairment can play this at the same time because you can enjoy this with both eyes and hands. By focusing the fish skin, children who have little chance to become close to nature these days can learn the uniqueness of each creature intuitively. In that sense, people without the knowledge of the language can perhaps enjoy this. Beside all that, it has a beautiful design, and the print side is especially beautiful and eye-grabbing. The descriptions of fishes on the back are simple with readable pictures and texts. Although some people have issues with fishes especially in the West, they will change if they see them through this game. This game was highly evaluated especially because this can be played in different situations by a lot of people regardless ability, age and background.

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