GOOD DESIGN AWARD

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Special Award
Company Info

2021

Good Design Award

Award-winning item
Initiative of food donation at supermarket [Shopping for Someone]
Business Owner
Seiyu GK
Category
Initiative and activity for the general
Company
Seiyu GK (Japan)
Award Number
21G181556
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

With COVID, the support to people in need is required more than ever. Given this, Seiyu started activity where customer could buy and donate food for someone to the exclusive box in store. The project, the first of its kind in Japan, aims to assist people who may want to give back to someone at the time of COVID. We consolidate and redistribute donations by effectively using inhouse supply chain.

Producer

Miyuki Moriguchi, Midori Kuriyama, Public Relations, Corporate Communications, Seiyu GK

Director

Satoshi Suzuki, Marketing & Customer Experience, Seiyu GK + Mitsuo Hanazawa, Table Studio Co., Ltd.

Designer

Kanako Endo, Table Studio Co., Ltd. + Naofumi Ikushima, Freelance copywriter

More information

https://www.seiyu.co.jp/company/pressrelease/2020/10/564.html

Already in service/use
2020/10
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