GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2021

GOOD DESIGN|グッドフォーカス賞 [新ビジネスデザイン]

Award-winning item
Direct trade online platform for green coffee [TYPICA]
Business Owner
TYPICA,Inc.
Category
Initiative and activity for the general
Company
TYPICA Inc. (Japan)
Award Number
21G181551
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

TYPICA is the world's first online platform that enables coffee roasters to connect with coffee producers throughout the world and directly trade with one another from one bag of green beans. We increase the profitability of farmers and the added value for roasters, and contribute to the market share expansion of specialty coffee. We want a cup of coffee you drink to be more diverse and tastier.

Producer

Ayane Yamada, Co-Founder, TYPICA, Inc.

More information

https://prtimes.jp/main/html/rd/p/000000002.000069170.html

Already in service/use
2019/11

Evaluation

Coffee firms have concerns that their income is reduced because beans are traded via many middlemen and that no matter how good beans are produced on a farm basis, firms are not rewarded because beans are traded together with those produced in the same production area in a bunch. Due to these structural problems, some farms were in the red even though they produced good coffee beans. Then, TYPICA enabled direct trading of raw coffee beans in one bag unit between coffee producers and town coffee roasters. Now, the company trades coffee beans produced in 19 countries to 53 countries around the world. Good beans are traded at a reasonable price even when they are produced by a small farm. There was an actual case where the wholesale price rose up to 30 times. In addition, even a small coffee roaster can buy beans from a variety of farms and can serve specialty coffee with unique taste. As a result, we, consumers can drink delicious coffee. This is truly a project creating a "win-win-win" situation.

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