GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2021

GOOD DESIGN|グッドデザイン・ベスト100

Award-winning item
digitalization [Digital-friendly project in TSUNO Town]
Business Owner
TSUNO Town
Category
Initiative and activity for regional
Company
TSUNO Town (Japan)
TSUNO Foundation (Japan)
ITSUNOMA Co., Ltd. (Japan)
Award Number
21G171498
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

This Digital-friendly project aims to enable all townspeople to use digital devices in their daily lives, especially emphasizing elderly people unfamiliar with digital devices can get familiar with using ones. It's a grand design that promotes digitalization in a town with a population of 10,000. In our town, we've built a system to promote comprehensive efforts through public-private co-creation.

Producer

Masakazu Kawano, Mayor, TSUNO Town

Director

Daisuke Yamauchi, Director, TSUNO Foundation + Keibun Nakagawa, CEO, ITSUNOMA Co., Ltd.

Designer

Sho Sugahara, Hiroki Kawagoe, TSUNO Foundation + Yuji Harashima, ITSUNOMA Co., Ltd.

都農町役場は町長以下、関係各課職員が参加、官民共創の体制で事業を推進した

More information

https://prtimes.jp/main/html/rd/p/000000002.000060969.html

Already in service/use
2021/4/1

Evaluation

The use of digital technology has the potential to dramatically improve the life of a local area, especially rural communities. On the other hand, whether or not local towns and villages are able to introduce technologies is highly likely to determine whether or not they can survive. This is a project aimed at "making friends with digital," mainly for elderly people who are unfamiliar with digital. There are similar measures nationwide, but what makes this project different from other municipalities is that it incorporates and promotes the power and ideas of the private sector, rather than simply placing an order of value determined in the bidding. We often hear "government-private cooperation or partnership" for these kinds of projects, but there are few that are actually carried out after both parties have fully understood what the public sector should do and what the private sector should do. This project is rated in that it has been steadily producing good results in a short period of time from its launch. We also evaluate that this is the project by Tsuno-cho, a town that has taken measures full of originality.

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