GOOD DESIGN AWARD

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Year awarded
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Special Award
Company Info

2021

GOOD DESIGN|グッドフォーカス賞 [技術・伝承デザイン]

Award-winning item
Lenses for mirrorless system cameras [SIGMA I series]
Business Owner
SIGMA Corporation
Category
Camera and peripherals
Company
SIGMA CORPORATION (Japan)
Award Number
21G060414
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

The SIGMA I series features full-frame compatible prime lenses for mirrorless systems, which combine superb optical performance with a level of compactness. We rethink existing compact lenses to achieve both superior optical performance and beauty in an all-metal body. 'Premium Compact Primes' are photographic partners, and a new value series that offers the pleasures of use and ownership.

Producer

Kazuto Yamaki, CEO, SIGMA CORPORATION

Director

Ichiro Iwasaki, IWASAKI DESIGN STUDIO

Designer

Ichiro Iwasaki, IWASAKI DESIGN STUDIO

More information

https://www.sigma-global.com/jp/special/i-series/

Already on the market
2020/12

Evaluation

A camera lens is a part of camera, and it is not used by itself. However, this I series has esthetics that can possibly make people purchase a camera just to get this fascinating lens. The ring with large convex areas provides easy handling. The outstanding design unique to SIGMA, which is never trend-conscious, symbolizes the series. The comfortable cold feeling of the outer design, which is all cut out of metal, the touch of a knurled screw, resistance from control ring, clicking noise of focus dial, graphics such as a tidy line of numbers, etc. – all elements that compose this product are precisely planned and designed at the highest level. In addition, we should not forget about the magnetic metal cap. The satisfying feeling as if it is sucked on the lens definitely makes us smile. There is no such thing as which-comes-first-the-camera-or-the-lens question, but we are not surprised even if it exists.

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