GOOD DESIGN AWARD

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Special Award
Company Info

2021

Good Design Award

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Award-winning item
Baby Carrier [BABY&Me BELK-S first set]
Business Owner
ascon co., LTD.
Category
Childcare goods and accessories
Company
ascon., LTD. (Japan)
Award Number
21G020068
Outline of Good Design Award winners
Outline of Good Design Award winners 2021

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

It is a baby carrier that can be used for the longest time from newborns to 4 years old by changing the style to "waist belt / hip seat" by switching "parts". The advantage of changing the style of the thong with parts is that it "fits optimally" from newborn to growth. This new series has been updated to fit not only babies but also moms and dads with different physiques.

Producer

Toru Itai, Executive Director, ascon co., LTD.

Director

Eiko Kuwabara, Brand Manager, BABY & Me Division, ascon co., LTD.

Designer

Erika Numata, Eriko Ishiguchi, Designer, BABY & Me Division, ascon co., LTD.

More information

https://www.babyandme.co.jp/

Market release pending
2021/10
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