Outline* The shown information is the one as of the awarded date and might has been changed.
- Outline
Sento no Susume (A Guide to Public Baths) is an initiative to revive Japan's fading tradition of communal bathing by inviting the younger generation to discover the joys of the bathhouse. With support from Tokyo's Public Bath Association, Cow Brand Soap and BEAMS JAPAN collaborated with 550 bathhouses across Tokyo in uniquely branded activations to reach a new audience and drive repeat visits.
- Producer
BEAMS co., Ltd.
- Director
Tomoyuki Shimada, Creative Director, balance-inc Misturu Koga, Art Director, balance-inc. Takahiro Shibata, Editor, KITCHI Tatsunori Kinoshita, Director, Bookmark Japan Co. Ltd.
- Designer
Rina Yamano, Graphic Designer, balance-inc.
- More information
- Already on the market
- 2019/1