GOOD DESIGN AWARD

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Year awarded
To
Special Award
Company Info

2020

Good Design Award

Award-winning item
campaign [Sento no Susume]
Business Owner
cow brand soap kyoshinsya co.,ltd. BEAMS co., Ltd.
Category
Regional/community development
Company
cow brand soap kyoshinsya co.,ltd. (Japan)
BEAMS Co., LTD. (Japan)
balance.inc (Japan)
Bookmark Japan Co., Ltd. (Japan)
Award Number
20G201352
Outline of Good Design Award winners
Outline of Good Design Award winners 2020

Outline* The shown information is the one as of the awarded date and might has been changed.

Outline

Sento no Susume (A Guide to Public Baths) is an initiative to revive Japan's fading tradition of communal bathing by inviting the younger generation to discover the joys of the bathhouse. With support from Tokyo's Public Bath Association, Cow Brand Soap and BEAMS JAPAN collaborated with 550 bathhouses across Tokyo in uniquely branded activations to reach a new audience and drive repeat visits.

Producer

BEAMS co., Ltd.

Director

Tomoyuki Shimada, Creative Director, balance-inc Misturu Koga, Art Director, balance-inc. Takahiro Shibata, Editor, KITCHI Tatsunori Kinoshita, Director, Bookmark Japan Co. Ltd.

Designer

Rina Yamano, Graphic Designer, balance-inc.

More information

https://www.beams.co.jp/special/teamjapan/project/#item/31

Already on the market
2019/1
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